Did you know that 65% of customers said they have changed to a different brand because of a poor experience? The business landscape of today is often a crowded and competitive space, so being able to attract—and keep—clients needs to be a key priority for businesses.
One underrated way to set yourself apart from your competition is by making your visitor experience as good as it can possibly be. Creating a seamless experience for your visitors is a crucial part of building a positive company image and solid reputation that will work for you in the long run. This can, however, be a complicated endeavor.
Before the breakthrough of modern technologies, visitors at many businesses had to deal with lengthy and often inconvenient procedures signing in at the reception desk. Now, innovative technological solutions like visitor sign in systems have helped companies improve visitor feedback. In a recent study, 79% of the people surveyed indicated that a visitor management system gave them more information and 91% said it made hosting visitors easier.
Creating the best visitor experience is far easier when you use a dedicated workplace sign system. We've highlighted the importance of a well-executed visitor experience and offered tips on making the best impression in our article below.
Why is creating a great experience for visitors important?
It takes 7 seconds to form a good first impression. This short time span will have a long-term impact and has the potential to shape the course of the business relationship with your guests. The following are three key reasons you should strive to create memorable experiences for your visitors:
Business prospects
The visitor experience influences customers' and other stakeholders' overall perceptions of your company. Those who feel welcomed, valued, and taken care of are more inclined to do business with you again. And showing that company-wide processes are well thought out and taken care of goes a long way to building confidence in your capabilities.
The ability to attract skilled employees
In the current recruiting climate, the way prospective employees are treated when they visit your premises is almost as important in their choice of a workplace as the pay rate. Ultimately, candidates’ first impression of your workplace culture sends a strong subconscious message about whether or not your business is a good fit for their skills and values.
With closer attention to healthier workplace relationships and work-life balance as a result of the COVID-19 pandemic. Things that may have seemed like minor details previously could now have the potential to put off skilled employees. A digital sign in solution can help promote a positive workplace culture, thus increasing the ability to attract skilled employees.
Customer reputation
Efficient visitor sign in processes shows that as a business, you take people’s time and safety seriously. It has benefits that far outlast the first impression and helps to cultivate strong relationships. Since 60% of survey respondents said they would avoid a business with poor reviews, it's important to do what you can to provide the best possible visitor experience, which can be a way to foster positive online reviews or feedback.
Acquiring and keeping clients becomes a lot easier when you have established a favorable company reputation.
How to provide a better visitor experience
Consider the times when the extra effort was made to meet your needs upon arriving at a business—and the instances you have received a poor reception. These days it's important than ever to meet the demand for a better visitor experience. How can you improve your sign in processes and provide an impeccable first impression? Here are some tips to get you going on the right foot.
Digitize the sign in process
Many businesses plan to or have already formed an overarching digital business strategy. Integrating digital solutions like a client arrival notification system where possible can be a quick win and an easy way to eliminate long queues at reception with an efficient visitor check in process.
The digitization of the sign in process is also an effective way to reduce time-consuming paperwork and meet data privacy compliance. A recent Gartner study found that, by 2025, 75% of the world’s population will have its personal information covered by modern privacy regulations. Which is why it is more important than ever to ensure you have the right processes in place to create the warmest welcome for both visitors and staff. A contactless sign in system streamlines operations in your waiting area and improves visibility by allowing you to keep track of all arrivals to your office automatically. It also reduces the need for unnecessary person-to-person contact, which contributes to improved safety for both your visitors and employees.
Go the extra mile with Add-Ons
Going the extra mile can be the difference between a good visitor experience and a great one. Extra things such as offering customised visitor flows, inductions, and a cuppa Joe can go a long way to creating a highly personalized visitor experience, leaving your visitors with a positive experience of your brand and business.
For example, the SwipedOn Catering feature allows you to deliver an outstanding visitor experience by offering a beverage or food when they arrive. The catering options are customizable to match the different types of visitors your organization receives.
With SwipedOn’s workplace sign in system, you can take it one step further with the ability to fully customize the sign in experience based on the type of visitor you are welcoming with custom visitor flows.
If you operate in a high-end industry, it's likely that your clients will expect a highly personalized experience whenever they engage with a business. This means that personalization isn't something people want—It's a must-have.
One of the best ways to build a strong reputation for any business is to create positive visitor experiences and build trust. Simple, intuitive technologies like a workplace sign in system create an efficient and comfortable environment for visitors.
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