In today’s world, digital tools manage so much of our lives. Paper processes and manual jobs have been replaced by apps or smartphones that offer so much more efficiency, reliability and convenience.
Digital transformation is high on the agenda of many businesses. AI is an obvious example where early adopters can create new ways of delighting customers and set themselves apart from their competition.
According to McKinsey, the spread in digital and AI maturity between the leaders and laggards in this space increased by 60% from 2021 - 2024. It is increasingly vital for businesses to stay relevant by keeping up with technology.
One simple way of doing that is through a virtual visitor management solution. It is a smart, easy and secure way of streamlining check-in processes for guests, in contrast to the old school check-in books of years gone by.
Why Branding and Perception Are Important
According to KPMG, 95% of our purchasing decisions are driven by unconscious, automated processes. A brand plays a very real role in shaping someone’s perception of a business, and ultimately their decision to buy from them or someone else.
Branding encapsulates everything a business does and all its interactions with all its stakeholders. One experience can make or break a brand, and in today’s interconnected world, where social media can amplify opinions good and bad, the stakes are even higher.
What is Employer Branding?
Employer branding refers specifically to a business’s reputation as an employer. The perception your company has as an employer can drastically affect your ability to source and retain top-tier employees and can influence your public reputation.
A brand is also crucial for a company’s ability to attract and retain top talent. According to HR Vision:
- 70% of the global workforce consists of passive candidates.
- Companies with a strong employer brand have a 50% higher chance of attracting passive candidates.
- Those companies also save up to 50% of the average cost per hire
The strength of a business will always rely on the strength of its people. It is vital that businesses put effort towards building a brand that people want to work for, particularly in competitive job markets.
4 Key Benefits of Contactless Sign-In Solutions for Employer Branding
Signing in and out of work can seem like a small, simple thing. However, there are many ways a best-practice experience can benefit staff.
With remote working, it can be difficult to figure out where staff members are at a point in time. Rather than wasting time seeing if someone is in the office, working from home, in a meeting or out for a coffee, an online check in system creates a greater level of visibility over where people are.
This is often a small inconvenience, but it can also be highly stressful if you’re trying to find them for an urgent matter.
With this in mind, here are some key benefits that contactless check in solutions can have for building your employer brand.
1. Prioritize User-Friendly Experiences
Contactless check in solutions provide a simple, hygienic, touch-free way for businesses to register visitors and employees.
This is the first opportunity a business has to impress guests. Many companies miss this opportunity, which means the ones that can create an outstanding impression have an immediate advantage.
All guests need to do upon arrival in your workplace is scan a QR code with their mobile device and complete screening questions. The process is efficient and easy, which creates an enjoyable first experience as guests and prospective hires enter your workplace.
As part of a larger digital solution, contactless check in can also benefit employees through the SwipedOn Pocket App. The mobile app enables touch-free sign-in as well as a digital employee in out board that includes custom status messages and return times on sign out.
By replacing manual, paper processes that can clog up a reception area with streamlined contactless solutions, businesses communicate that they are forward-thinking and ahead of the technology curve. These perceptions reinforce positive employer branding as visitors, job candidates, employees and other stakeholders enter your workplace.
2. Leverage Advancements in Visitor Management Technology
There are many other benefits to using cutting-edge technology. SwipedOn’s contactless check in system leverages technology to eliminate manual processes and free up resources to focus on the guest experience.
Rather than clogging up reception areas with guests waiting for the person in front to finish writing in the log book, everyone can check in on their own devices. Pre-approval also helps to streamline the process before guests even arrive, and live notifications allow staff to meet guests promptly, reducing wait times.
The solution goes beyond standard check in features and includes:
- Screening questions and alerts
- The ability to capture visitor details—including photos
- The ability to produce reports on visitor movements
- Electronic signatures for agreements and NDAs
- Wireless printing of visitor ID badges
- Pre-registration for visitors
- Customizable interface to market your brand
Such features reinforce that your business is committed to providing a seamless onsite experience that is distinct to your brand. As well as increasing front desk efficiency, it allows reception staff to focus on providing a warm and welcoming experience, rather than ticking logistical boxes.
3. Keep Visitor and Employee Information Private
TechCrunch claimed that more than 1 billion private records were stolen in the first eight months of 2024, with global leaders such as AT&T, Change Healthcare, Synnovis and Ticketmaster among those impacted.
Any time a visitor is asked to leave information with a business, they have a right to know their personal information is safe. Paper logs are prone to security threats and anyone who looks at the logbook can see anyone else’s information.
Globally, cybersecurity is seen as one of the highest, if not the highest, risk facing businesses today. Keeping employee and guest information secure from a growing number of threats is vital for the success of any business.
Employees place a lot of trust in their employers, who have passwords, bank account numbers, identifying information, social security information that can all be hugely valuable to bad actors, and equally damaging for staff if it falls into the wrong hands.
Any tool that gathers any amount of private information needs to be able to be relied on to keep that information safe.
SwipedOn’s security and privacy features include:
- The ability to work in offline mode in the unlikely event of a server outage
- Passwords are securely managed
- 2-factor authentication and mandated screen locking time-limits ensure higher security
- Credit card details are never stored
- All information is heavily encrypted
- Full GDPR compliance
4. Value the Physical Security of Your Organization
Contactless solutions secure more than visitor and employee data. They also provide an added layer of physical security in your organization.
In many workplaces, people can wander in off the street. It may not happen often, and it may not often be an issue when it does happen, but it can represent a vulnerability in your security. For organizations involved in sensitive work, there is real value in keeping your workplaces secure.
SwipedOn’s contactless visitor management system keeps a record of everyone who enters their workplace and where they are at a given time.
This visibility protects your workplace from any unwanted visitors and can help manage foot traffic in the lobby. It allows permitted guests and employees to move quickly through the reception area, where unwanted guests can easily get access - even if only briefly.
The digital solution can also help your guests navigate the whole building quickly to reduce the amount of time they spend on site.
For You, For Your Team
Equipping your front desk with a contactless visitor management system is a quick, easy way to reinforce a strong employer brand. Not only does this underline your relationships with your people, but it also helps to impress all manner of stakeholders and guests.
Visitors and prospective employees begin building their perception of your business from the moment they walk through the door—if not sooner. Having tools that bolster your employer brand and establish you as a thought and tech-leader will result in a much easier time sourcing and retaining high quality employees.
Find out more about how SwipedOn can simplify employee management, or register now for a 14 day free trial.
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